uhlsport starts new goalkeeper blog
uhlsport continues to expand its digital offering by launching a blog with focus on Goalkeeper
After the launch of numerous online activities around the FIFA World Cup 2018, the sporting goods manufacturer uhlsport is continuing its digital offering. The latest addition introduces a new blog, focusing on football goalkeepers.
uhlsport offers a wide range of goalkeeping equipment and more than a half of all regular goalkeepers in the 1st Bundesliga in Germany trust in the products of the innovative family company. With the launch of the new blog, the wide range of products for goalkeepers will now also be able to be viewed within a different context online. "We want to offer both the small and large goalkeepers an exciting digital home where they can find everything they need to know about their sport", says Melanie Steinhilber, Managing Director of uhlsport.
The new blog consists of an attractive mix of players, teams, products and news. The clear structure of the individual subject areas allows users a quick introduction to their individual areas of interest. The platform is intended to provide regular background reports and stories about uhlsport's top keepers and teams. Also, exciting insights into the technical innovations of the goalkeeper collections and lots of interesting articles from the wide world of football will be presented.
"The goalkeeper is a special position. They are a unique type within a team and yet an elementary component", explains Melanie Merz, Head of Marketing Communications at uhlsport. "We have also implemented this idea online. Every goalkeeper and every football enthusiast can find themselves on our blog as part of a strong community."
The new blog about the exciting world of football and goalkeepers will be expanded continuously and will include the following sections at the start:
Information about the uhlsport-Goalkeepers including Alphonse Areola (Paris Saint-Germain), Oliver Baumann (TSG 1899 Hoffenheim) and Lukas Hradecky (Bayer 04 Leverkusen)
Information about the uhlsport teams such as FC Köln and Fortuna Düsseldorf as well as international partners like the French Ligue 1
Stories, insights and background reports about the uhlsport Goalkeepers, teams and cooperation partners
Information about the technical details of uhlsport goalkeeper gloves as well as detailed descriptions of specific product features
Current overview of all campaigns and collections of the wide uhlsport product range